Marketing & Community
Noodleloop Games
TINY TREE TALK
Collaborated with Noodleloop Games to build the game’s brand and online presence ahead of release. My work included content creation content creation, social media strategy, community building, and visual identity development across multiple platforms.
SOCIALS & COMMUNITY
I developed a content strategy covering content direction, tone of voice, and platform approach to support the game’s marketing efforts. I also created social media content, video assets, and gameplay trailers designed to showcase the game and engage potential players.
In addition, I helped set up and grow the game’s Discord community, creating a space for players to connect and follow the game’s development journey.
NEW VISUAL IDENTITY
As part of the game’s rebranding from Bonsai ’98 to Tiny Tree Talk, I was tasked with designing a new logo that reflected the game’s updated identity. The new visual direction helped create a more cohesive brand presence across promotional materials and in-game elements.
The design direction focused on a wordmark logo to strengthen brand recognition and make the game title more memorable across different platforms. The design focused on creating a simple, approachable, and distinctive identity that matched the personality of the game.
CREATING THE STEAM EXPERIENCE
For the Steam store page, I created a visual package designed to showcase the game and connect with its target audience. By focusing on the cute and cozy tone of Tiny Tree Talk, I developed assets that reflected the game’s personality while maintaining a consistent brand identity across the platform.
The goal was to create an inviting first impression and communicate the feeling of the game before players even started playing.